Focus Group Audience Feedback

After showing the initial Teaser Trailer in front of a small focus group, I have received some improvements:

• The fight scene acting is fairly poor because the actors are smiling and are too happy
• The wind is loud when filming outside
• The characters' names should be added
• Credits at the end of the film

To overcome the problems I shall cut the fight scene to minimise it, I can reduce the audio in the windy scene, but I need the amplified sound of footsteps; I may have to foley the footstep sound and add that later. In the close up of each character, the names can be added during the close up scenes at the end of the teaser trailer. The credits from the film poster can be added to the teaser trailer.

Pete Buckingham

This is Pete Buckingham's division of cinema audiences. As displayed above, there are seven different groupings:

• Hero Seeker - Don't go out much, plan well in advance
• Impulsive Materialist - Fashion victim, word of mouth is key
• Film Fanatics - Male, pre-plan their trips, 25-44, go in 2s, review-led
• Impressionable Socialites - Under 25. Like blockbusters, led by ads
• Modern Parents - Kids pressuring the parents
• Fun Lovers - Not film literate. Big film and video consumers
• Youth of Today - See films as soon as they come out.

The Impulsive Materialists would possibly be interested in my film as it is an independent film, they will most likely hear about it from other people over a dinner.

As my film will be featured on a magazine and a poster, Impressionable Socialites may have an interest in my film due to the fact that they are led by ads, however, they like blockbusters and my film will be far from that.

Alongside this, the Youth of Today will have an interest in my film and I will target my product to be relatable to the teens; this is a good idea as they watch films as soon as they come, therefore relating my film to the Youth of Today means that I will have an immediate audience and fan base.

Audience Research

Thanks to David Lewis, I have been able to improve my knowledge on audience demographics and psychographics. This is secondary audience research.

Demographics and psychographics from BigDproductions

My audience, which I am focused on appealing, would have the demographic letter code of 'E'. Their job status would be Students/casual workers as described on slide 3.

Psychographics, which divides people by their lifestyle and characteristics, includes:
Aspirers (seek status and materialistic values), Explorers (seek discovery, individualism, values adventure, traditionally a student), Strugglers (seek escape, few resources beyond physical skill. Buys alcohol, junk food, lottery tickets. Lower demographics), Reformers (seek enlightenment, social awareness and independent judgement. Aware of good taster but anti-materialistic).
I will be focusing my product at explorers (as they will want to explore new and indie films), strugglers (as they have low demographics and do things teenagers do - such as eat junk food and buy alcohol) and aspirers (as they are often students or young people at the start of their career).

Audience Primary Research

Create your own user feedback survey

I created a survey for primary research as seen above.
Here are the results that I collected

Target audience survey results from mlevesley

From this, my search points to the ideas that male teens:

• Enjoy Drama, Comedy and Documentaries
• Do not like multi narrative films
• Would watch a teen multi narrative teen film if nothing else was on

Young adult men:

• Enjoy horrors
• Would watch a teen multiple narrative film

Young adult females:

• Enjoy all genres
• Would watch the film

The older generations:

• Enjoy dramas and documentaries
• Would not be interested in my film