This is Pete Buckingham's division of cinema audiences. As displayed above, there are seven different groupings:
- Hero Seeker - Don't go out much, plan well in advance
- Impulsive Materialist - Fashion victim, word of mouth is key
- Film Fanatics - Male, pre-plan their trips, 25-44, go in 2s, review-led
- Impressionable Socialites - Under 25. Like blockbusters, led by ads
- Modern Parents - Kids pressuring the parents
- Fun Lovers - Not film literate. Big film and video consumers
- Youth of Today - See films as soon as they come out.
The Impulsive Materialists would possibly be interested in my film as it is an independent film, they will most likely hear about it from other people over a dinner.
As my film will be featured on a magazine and a poster, Impressionable Socialites may have an interest in my film due to the fact that they are led by ads, however, they like blockbusters and my film will be far from that.
Alongside this, the Youth of Today will have an interest in my film and I will target my product to be relatable to the teens; this is a good idea as they watch films as soon as they come, therefore relating my film to the Youth of Today means that I will have an immediate audience and fan base.
No comments:
Post a Comment