Demographics and psychographics from BigDproductions
My audience, which I am focused on appealing, would have the demographic letter code of 'E'. Their job status would be Students/casual workers as described on slide 3.
Psychographics, which divides people by their lifestyle and characteristics, includes:
Aspirers (seek status and materialistic values), Explorers (seek discovery, individualism, values adventure, traditionally a student), Strugglers (seek escape, few resources beyond physical skill. Buys alcohol, junk food, lottery tickets. Lower demographics), Reformers (seek enlightenment, social awareness and independent judgement. Aware of good taster but anti-materialistic).
I will be focusing my product at explorers (as they will want to explore new and indie films), strugglers (as they have low demographics and do things teenagers do - such as eat junk food and buy alcohol) and aspirers (as they are often students or young people at the start of their career).
My audience, which I am focused on appealing, would have the demographic letter code of 'E'. Their job status would be Students/casual workers as described on slide 3.
Psychographics, which divides people by their lifestyle and characteristics, includes:
Aspirers (seek status and materialistic values), Explorers (seek discovery, individualism, values adventure, traditionally a student), Strugglers (seek escape, few resources beyond physical skill. Buys alcohol, junk food, lottery tickets. Lower demographics), Reformers (seek enlightenment, social awareness and independent judgement. Aware of good taster but anti-materialistic).
I will be focusing my product at explorers (as they will want to explore new and indie films), strugglers (as they have low demographics and do things teenagers do - such as eat junk food and buy alcohol) and aspirers (as they are often students or young people at the start of their career).
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